As the largest gift event organizer in China, RX Huabo Exhibitions (Shenzhen) Co., Ltd., is a joint venture between RX Exhibitions, the world's leading events organizer, and Shenzhen Huabo Exhibition Co., Ltd., the most influential exhibition organizer in the Chinese gift & home industry. In 2009, Reed Exhibitions, Reed Huabo and Qunxue Expo jointly announced the establishment of Reed Huaqun Exhibitions Co., Ltd. (Reed Huaqun) in an effort to consolidate the gift & houseware exhibitions in Beijing and to serve the thriving gift & houseware market in North China with better quality, higher efficiency, stronger branding and larger scale. Reed Huabo will fully cover and serve China's entire gift & houseware market with unrivalled resources and advantages.