MAEPS was established by the Ministry of Agriculture to serve as a centre for agro-based events and activities. It is host to MAHA, as well as more industry-focused events and activities developed to promote the agriculture industry to the Malaysian public. The exhibition park resides on a 385.98 acre land belonging to the Malaysian Research and Development Industry (MARDI). As one of the largest exhibition parks and showgrounds, MAEPS is the driving force behind the success of the agricultural industry in Malaysia. The Ministry of Agriculture and Agro-based Industry has successfully positioned agriculture as a profitable industry with its motto "Agriculture is business."