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Avery Dennison Corporation
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Global MDO Film Labels
Clear and conformable labels for personal care products

Capturing customer attention at the store aisle is an ongoing challenge for today''s personal care brand owners. Distinctively shaped bottles and containers are one way to enhance the shelf-appeal of a product, but to fully utilize the potential of non-conventional containers, what''s best is a label that looks great and performs with many shapes.

To meet this new challenge, Avery Dennison developed Global MDO, a conformable clear labeling material that enhances product shelf appeal and performs without wrinkles or peeling on many squeezable containers.

In addition, extra-thin Global MDO labels are more sustainable than conventional labels - producing 40 percent less solid waste and requiring 37 percent less energy to manufacture. This product also improves the efficiency of our customers'' processes by providing twice the number of labels per roll.

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