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Avery Dennison adds distinctive wood label facestocks to wine portfolio


Fasson® Cherry Wood and Fasson Birch Wood facestocks offer brand owners a unique solution for package differentiation

MENTOR, Ohio - Jan. 30, 2013 - Avery Dennison Label and Packaging Materials today announced the addition of two unique facestocks to its broad wine portfolio, Fasson® Cherry Wood and Fasson Birch Wood. The two facestocks are part of a selection of five new substrates that were introduced at the 2013 Unified Wine and Grape Symposium being held in Sacramento, Calif.

"With new brands entering the market every day, vintners are competing for customers' attention at the shelf," said Matt Rompala, business development manager-Wine & Spirits, Avery Dennison Label and Packaging Materials. "Having visually defining labels, such as Cherry Wood and Birch Wood, can help differentiate at shelf, creating a powerful brand presence."

Avery Dennison continually expands its wine portfolio to meet the needs of narrow-web converters and brand owners. The additions of the Cherry Wood and Birch Wood facestocks address the market demand for all-natural, rustic appearing quality textures.

In addition to the new wood facestocks, the other substrates added to the wine portfolio - Fasson 60# Uncoated Litho Wet-Strength 100% PCW, Fasson 50# Uncoated Litho Wet-Strength 100% PCW and Fasson 60# Royal White Wet-Strength - address market demand for white, paper-faced items. Plus, the Uncoated Litho Wet-Strength 100% PCW facestocks are ideal selections for brands focused on sustainability.

Each of the new facestocks, except for Cherry Wood, is paired with the Fasson AT20N all-temperature adhesive and a recyclable liner made of polyethylene terephthalate (PET). Fasson Cherry Wood is coupled with the Fasson S692N general-purpose adhesive and PET liner. All facestocks are available with alternative adhesives or liners upon request.

Swatch books and more information about the wine labeling materials portfolio from Avery Dennison are available at 1-800-944-8511 or

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