PLAIN SAILING FOR FRENCH COSMETICS AT COSMOPROF
|Beauty is priceless! Despite Europe's current crisis, the cosmetics market continues to do well. COSMOPROF Asia, the major perfume and cosmetics event opening in Hong Kong next November 14th, will be hosting substantial foreign participation and a large number of national pavilions, including that of UBIFRANCE - the French Agency for International Business Development - which will feature no less than 67 companies.
The global cosmetics market is estimated a USD 73b, up 38% over the past five years. With sector exports reaching USD 13.8b in 2011 - up 6% as compared to the previous year, France is establishing itself as the leading supplier in the region thanks to an offer that is constantly renewed and uncompromising when it comes to quality.
As they further pursue their growth, natural and organic products have come under a new European harmonised listing called COSMOS-STANDARD. In keeping with their cosmopolitan nature, the product formulations include the noblest materials on the planet: Argan oil, Barbary fig, honey, seaweed etc. Manufacturers are still discovering or rediscovering their benefits. The trend has been around for some years now, but is getting more sophisticated with time. The concept of fair trade is being added to environmental friendliness.
In parallel, the concept of medical cosmetics is spreading, providing the general public with products that were hitherto the preserve of dermatology and aesthetics professionals.
For their part and still striding the border between medicine and cosmetics, food supplements come in powders, phials or tablets to solve skin or weight-control problems.
The offer is segmenting and become customised. Ranges intended for men are developing and becoming specialised. Babies, children and teens now have not only their own hygiene products, but also cosmetics designed specifically for them.
Advances in galenic pharmacy and in packaging also make it possible to provide products for all occasions. The "On the Go" range offers utter simplicity, practicality and usability under any circumstance.
The concept of wellness is everywhere, and lines specifically intended for spas and beauty care institutes are becoming ever more appealing.
Perfume has not been forgotten. Whether finished products or fragrances for cosmetics, the offer is substantial, featuring subtle scents of the kind that conjure up pleasant tales or bewitching regions.
A number of exhibitors will be there to offer sub-contracting or support services in brand development.
To sum up, the offer will be exhaustive, presenting a wealth of novelties made by companies that are already well established or by newcomers only just discovering the market. A French Buzz will assemble nine companies that made the journey to establish their initial contacts in the country.
Attendees will include the French Beauty Care Enterprises Federation, the Cosmetic Valley competitiveness cluster and the Chamber of Trades and Crafts for Ile-de-France.
The UBIFRANCE Pavilion will feature all of its exhibitors in Hall 1E, Hong Kong Convention & Exhibition Centre, from next November 14th to 16th.
Cosmoprof Asia 2012
|the leading business-to-business beauty trade show event|
11/14/2012 - 11/16/2012
Venue: Hong Kong Convention and Exhibition Centre, Hong Kong, Hong Kong