"Smart Access" Cloud Telematics Service for In-Car Use to be Launched in U.S. and Japan Starting from June
|Clarion Co., Ltd. (Tatsuhiko IZUMI, President; hereinafter "Clarion") has created the "Smart Access" Cloud Telematics Service for the purpose of providing drivers with a more comfortable, safe and convenient driving environment. The service will be launched in June in North America and Japan, and will be implemented globally in stages.
We have plans to introduce new products that are compatible with "Smart Access." By developing our telematics service business through "Smart Access," together with a new lineup of in-vehicle products delivering value-added connectivity, Clarion will transform from an "in-vehicle information equipment manufacturer" to a "in-vehicle information solution provider."
The global Smartphone market is growing at tremendous rates and is influencing the automotive industry in a substantial way. As it becomes increasingly more common for people to connect to the internet and use its applications globally, the ability to continuously deliver new features, functionality and benefits through an internet connection in the vehicle will become a universal necessity. With this future vision for the global market in mind, Clarion will strive to increase its in-car information business, and will provide telematics services in order to contribute to society through car manufacturer OEM devices and after-market products. This will be essential for Clarion's future, and the company will be taking its first steps in that direction with "Smart Access," which was developed in close cooperation with Hitachi Group.
In conjunction with the launch of "Smart Access," Clarion has selected its new brand slogan "moves you, connects you" as the promotion keyword to express our new mission, and will be rolling out a new global promotional strategy based on it. The main thrust of Clarion's message is that "Clarion will move you, by connecting you with sound, information, comfort, and safety."