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Avery Dennison® adds new Colorflow™ colours for car wraps


OEGSTGEEST, the Netherlands - August 9, 2016 - Avery Dennison Graphics Solutions introduced today the new Supreme Wrapping™ Film ColorFlow™ Series. The colour shifting films feature the performance and conformability of all Avery Dennison Supreme Wrapping Films. The ColorFlow Series includes five new colours with a unique finish: Rising Sun (Red/Gold), Urban Jungle (Silver/Green), Roaring Thunder (Blue/Red), Fresh Spring (Gold/Silver) and Rushing Riptide (Cyan/Purple).

"The new ColorFlow Series allows installers to create dynamic, colour shifting car wraps that are incredibly unique," said Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe. "When the light hits any of the five new colours, the film creates a fluid, shifting spectrum of colour that transforms the vehicle into a beautiful work of art."

The ColorFlow Series has all the attributes of the Avery Dennison Supreme Wrapping Film portfolio. The multi-layer films combine colour, texture and clear protective layers, providing a smooth, paint-like finish that is both durable and dazzling.

"My peers and I are thrilled that Avery Dennison has developed the ColorFlow Series," said Kenny Tonn, owner and installer at Brand Installers."We've been waiting for quality colour shift films like these. The ColorFlow films install easily, last a long time and bring the wow factor. What more could we ask for?"

The films also feature patented Avery Dennison Easy Apply RS™ technology, providing high conformability and repositioning capability. With the addition of the ColorFlow Series, the Supreme Wrapping Film portfolio boasts over 80 colours and finishes for car wraps.

"A colour shift film with the great conformability of Avery Dennison films is a great new addition to the Supreme Wrapping Film portfolio," said Robbert Buist, applicator from Modiforce, The Netherlands. "We can't wait to get our hands on more of these ColorFlow films. There is so much potential to create some truly awesome projects."

Avery Dennison ColorFlow Series are available from Avery Dennison representatives or vinyl distributors. Visit the Find a Distributor page on the Avery Dennison website to locate a distributor in your area.

For more information on Avery Dennison Supreme Wrapping Film ColorFlow Series, contact your local sales representative or go to

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