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Avery Dennison® adds transparent Coloured Overlaminates to Conform Chrome™ portfolio


OEGSTGEEST, the Netherlands - April 4, 2016 - Avery Dennison Graphics Solutions announced today the launch of new Transparent Coloured Overlaminates for Conform Chrome™ films. Transparent Coloured Overlaminates for Conform Chrome Series are available in three distinct colours, orange, green and purple, to combine with the five existing Conform Chrome colours for new creative colour possibilities.

"Avery Dennison developed a new innovation with coloured cast overlaminates to complement our Conform Chrome films," said Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe. "We are the first to market a coloured cast overlaminate film designed specifically for vehicle wraps and excited to see the installers' creative colour combinations."

When paired with Conform Chrome, the Transparent Coloured Overlaminates create more than just additional colour options. Together, the films offer a multi-layer functionality that protects the chrome film from being scratched or damaged. With the trend of chrome finishes gaining in popularity, the new product allows installers to offer even more creative solutions.

"The Transparent Coloured Overlaminates are a jaw dropper and definite conversation piece," said Eddy Speelman of ModiForce in Leusden, The Netherlands.

"I am getting such a positive response to the colours made possible by these transparent green, orange and purple overlaminates. I'm constantly finding myself in conversation about how amazing the colour looks."

Transparent Coloured Overlaminate, Conform Chrome and Avery Dennison Supreme Wrapping™ Film come in a broad range of colours and finishes so graphics professionals can choose the right combination for each car wrap colour application or customer request. Conform Chrome and the new Transparent Coloured Overlaminates are ideal to create custom, unique accents on vehicles, now in more colours than ever before.

More information about the Avery Dennison Transparent Coloured Overlaminates for Conform Chrome Series is available via or distributors. Visit the Find a Distributor page on the Avery Dennison website to locate a distributor in your area.

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