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Avery Dennison offers new Full-Body self-adhesive labelling option for aluminium and tinplate cans

9/14/2015

OEGSTGEEST, the Netherlands - September 9, 2015 - A new option for can labelling is being launched by Avery Dennison at Labelexpo 2015. The new AeroDress™ technology is designed for low-volume production runs and allows both late-stage differentiation and the relabelling of obsolete printed cans.

Rob Groen in t Wout, segment leader HPC & Beer and Beverage, said that the AeroDress label overcomes a number of existing obstacles and offers brand owners and converters new opportunities for can decoration: "Direct print needs high volumes, and alternatives such as roll-on-shrink-on and shrink sleeve are not compatible with printing techniques such as foils and silk screens. Our AeroDress solution offers a new approach: a viable labelling technology that covers a can completely and delivers an outstanding end result."

Suitable for both aluminium and tinplate cans, the AeroDress technology is a unique self-adhesive labelling solution that is compatible with a wide range of printing techniques including letterpress, flexo, gravure, silk screen and foils. A newly designed white filmic facestock shrinks to fit curves at the ends of a can (with a shrink ratio up to 20%), to ensure a premium brand image.

Because it is a self-adhesive labelling technology, it can be implemented easily with minor modifications to labelling machines - involving no more than the addition of hot air equipment, used to shrink the label and dress the can.

Rob Groen in t Wout said that the AeroDress label has the opacity needed to cover any previous information on a can: "Obsolete cans can be relabelled with this technology, without having to compromise on shelf appeal. The benefits also extend much further. Small-scale applications can be completed quickly, and it's great for inventory control and supply chain flexibility. The AeroDress labelling option is offered with low MOQs, short lead times and a competitive cost for applications of 20,000 units or less."


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