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Avery Dennison Introduces New Generation Digital Cast Films MPI™ 1104


OEGSTGEEST, The Netherlands, August 31, 2015 - Avery Dennison is adding to its Digital Cast Films range with a new MPI™ 1104 Cast Films Series. These high performance materials are designed to meet growing demand for quick-change graphics and messaging for vehicle and architectural solutions.

According to Renae Kulis, global senior director Graphics of Avery Dennison Materials Europe, "Avery Dennison MPI 1104 Cast Films opens up vibrant and creative possibilities, with outstanding print performance, fast application speeds and the premium end results that come with Easy Apply™ adhesive technology."

Daniel Martinez van der Lem, an applicator from Stick it in the Netherlands notes that, "This material printed superbly - the colours were bolder, deeper and better! Lower initial tack was a big bonus, because we were able to go back and lift the vinyl, then re-apply it easily. It saved a lot of time, and there is no doubt that wrap speed and ease of application are better with MPI 1104."

Outstanding printability, with consistently high image ‘pop', is seen across all print platforms - UV, solvent, eco-solvent and latex inks. The films give more vibrant colours and an outstanding gloss level, helped by a grey adhesive for optimal opacity.

Application times for the MPI 1104 are typically up to 10% shorter than similar competitor products and up to 15% shorter with MPI 1104 Easy Apply. The special Easy Apply™ technology allows incision-free and primer-free application on deep corrugations.

Superb 3D conformability completes the picture, allowing applicators to cover many different 3D shapes and curves across demanding fleet graphics, customized private vehicles and architectural solutions.

Kulis adds that the new material has created significant performance benefits for converters, installers and end users alike:

"Creativity in graphics is enabled by great image quality and high visual impact. MPI 1104 offers outstanding digital print on all major platforms. The reliable image ‘pop' offered by this new generation - and their sheer versatility during application - takes things to the next level. Customers also get exceptional conformability, and great durability for outdoor applications. All of this is supported by our ICS Performance Guarantee."

More information on the Avery Dennison MPI 1104 can be found at

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